Covid-19 has presented us all with the significant challenges around resident and fellow recruitment. With interviews and campus visits going virtual, we’ve put together suggestions, guides, and resources to help you create connections with candidates and promote your individual departments.
“Global” BCH Tour
The Marketing department is creating a “global” tour of the hospital, aimed at giving any prospective resident or fellow a general overview of the hospital. The global BCH tour produced by the Marketing department will be published on the main GME web page so that individual programs can link to it. The global tour will cover the following hospital locations:
- Surrounding area hospitals and Harvard Medical School
- Outside BCH
- Rooftop Garden
- Folkman Auditorium
- General Hospital Units, ICU, Operating Rooms, and Surgical Suites
- Call Rooms
- Physician Workrooms
- SIM Lab
- Patient Rooms
- Emergency Department
- Hale Center for Families
Individual Program Introductions and Tours
In addition to the global BCH overview tour, we are recommending that individual programs create their own videos, e.g., tours of key spaces and resources, introductions to people in the program, and testimonials from former colleagues.
In contrast to the global overview tour produced by Marketing, videos produced by individual programs will likely be less polished. On the other hand, a “DIY” look can add engagement and connection through authenticity. And by following a few basic principles of video production, beginners can create videos that set themselves apart.
Individual program videos will be published on their respective program web pages, with two optional access levels:
- The default option is for videos to be password word protected so that they can only be viewed by select applicants.
- Alternatively, programs can choose to make their videos publicly accessible.
Note: videos with unrestricted access must include branding that has been approved by Marketing. The videos themselves must also be approved by Marketing if they are to be accessible without restriction. This will add time to production timelines. Guidelines for producing publicly accessible will be sent to each group that requests this option.
When capturing hospital spaces, if possible, we recommend filming during off-hours, e.g, early morning or night, and seeking permission from the lead person of the given space. Be sure NOT to include patients or families in your video, unless you intend to obtain signed consent from them. Staff do not need to be formally consented, but verbal permission should be obtained.
The GME is here to help you through process of video production. Unless you have a video camera, we are recommending all program videos be shot on an iPhone or similar smartphone device. In addition to these guidelines for shooting your program videos, there is a growing list of “how-to” resources, for both shooting and editing video at the DME’s “Digital Learning Lab.” Personal consultation is also available by appointment, or in virtual drop-in sessions, a schedule for which is to come. Depending on schedules and circumstances, we may be able to help you shoot and/or edit your video. If your program has funding available and would like to utilize an outside video vendor, we can make some recommendations. We also have a limited supply of microphones and stabilizers for shooting with mobile phones. For production support, contact Dan Schwartz. For general questions, please contact Brittany Alaimo.
Once you have your completed videos, the GEM team will facilitate publishing of program videos, images or other resources. For publicly accessible videos, we coordinate with Marketing for their review and contact you if any revisions are required. Submit materials for publishing here.